Helixia Kids Natural Defense
TV CAMPAIGN | SOCIAL MEDIA
The “À tous les p’tits morveux" (rough translation: "To the little booger squad") is a Québec-based campaign that was launched for Helixia® Kids Natural Defense® by Pharmascience. Unique in its category, this natural health product is clinically proven to prevent colds, sore throats, and earaches. We emphasized the shield symbol in the branding to highlight that the product is a preventive and to distinguish it from the other product in the Helixia® portfolio used to treat little ones who are already under the weather. Be sure to keep an eye out for the armour-clad frog!