The Work Well Agency

Formidable work for health + wellness brands

For 30 years, we have combined scientific rigour with human insight to produce ambitious work in the health + wellness sector.

Our approach is wholehearted. We work to surpass ourselves every day and to have a positive effect on the people we do this work with: our clients, colleagues, and ultimately, your patients or customers.

Full service on a human scale

Our 70+ in-house strategy, creative, digital, and translation teams collaborate across all projects, ensuring seamless results while remaining agile enough to respond to new or changing priorities. We’re big enough to deliver, and small enough to care. This collaborative approach has been the key to our success for over 30 years.

We walk the talk

Headquartered in the heart of Québec’s beautiful Eastern Townships, we attract talent that is health-and-wellness–minded and drawn to our unique culture seated in this unique part of the world. While we enjoy being away from the bustle of the city, we work almost exclusively on national accounts and have key senior team members in Montréal and Toronto, so we are ready to join you at a moment’s notice.

Cultural relevance

While healthcare remains a specialized practice area, from a consumer standpoint the lines are increasingly blurred between treatment, prevention, and lifestyle choices. Our strategic team can help you navigate consumer insights, context, and behaviour to find the cultural fit that’s right for your brand.


We have comprehensive expertise in oncology, cardiology, nephrology, dermatology, respirology, neurology and women’s health, and we are well versed in the language of healthcare professionals. Whether we’re doing a deep dive to understand a new therapeutic area, product, or business goal, curiosity and scientific rigour are at the heart of our practice.

Promises kept, always.

We’re in it for the long run. Most of our client partners have been working with us for many years, and throughout these sustained relationships we have internalized their business goals to make them ours. We care about your business as much as you do.

Parlez-vous français?

We do. And bilingualism is in our DNA. We are headquartered in the heart of the bilingual Eastern Townships of Québec, and we have senior team members in both Montréal and Toronto. This allows us to create work in both official languages from the start, ensuring your message is never lost in translation.

Regulatory savvy

We know how to negotiate with ASC and PAAB to champion the most impactful creative for your brand. With 167 PAAB submissions in 2019 and 91.6% approval within four rounds, we’re results-oriented and willing to do the work that’s required to get your brand noticed.

Award-winning work

Winner, 2018 OPMA SKUY Awards:
Most Innovative Campaign

Winner, 2018 OPMA SKUY Awards:
Patient Support Materials – Digital

Winner, 2017 OPMA SKUY Awards:
Best Health Care Provider – Professional Audience

Interested in working with us?

We look forward to getting to know you, your brand, and your objectives.

Book a meeting with us