Big enough to deliver, small enough to care

Our 70+ in-house strategy, creative, digital, and translation teams collaborate across all projects. This approach has been the key to our success for over 30 years.

Our work is a balancing act that walks a fine line, crafting a powerful message that resonates with your audience and passes muster with regulatory bodies. Our strength is in adapting for different audiences—HCPs, patients, and consumers. And we’re as comfortable with Rx as we are with OTC products, devices, veterinary, natural health, and lifestyle products.

Advertising services


We believe that at the core of all great marketing is a fact that was never addressed, an insight. Our strategy team gathers insights from patients, consumers, HCPs, products and categories that lead to smart, cut-through positioning for your product.


Whether you’re launching and positioning a new product or reinvigorating a legacy brand, our creative department (i.e., our whole agency) loves to dig in to a challenge. Our work is strategic, ambitious, and culturally relevant to your audience, whether they’re HCPs, patients, or consumers.


Your brand’s digital identity encompasses both its online and offline presence, and we know how to create digital tools that engage, inform, and convert. We design and build each digital project to help your brand stand out and connect with the audience you’re looking to reach.

Language services

Expertise in pharma makes for expert translations

Consistency, accuracy, and timeliness are of the essence when it comes to your communications. They also define what a quality translation is. With the regulatory environment and official bilingualism prevalent in Canada, it is crucial to work with an agency that has made medical and pharmaceutical translation its specialty. Our decades of experience means you can count on a team that understands the complexities of the healthcare field.


Our in-house language services team of over 20 trained and experienced translators draws on a broad range of skills and expertise and includes members of professional orders. This team is complemented by over 150 freelancers, many of whom have a background in the medical or pharmaceutical industry, to accommodate specialized work or increases in work volume.

Our best practices translate into your peace of mind

  • We translate any document produced by a pharmaceutical company (pharma/medical, regulatory, promotional material, clinical research).
  • We use technology for consistency and a unique and rigorous revision process for quality control.
  • Our creative and language teams work together to ensure your message is crafted with both official languages in mind.

With you every step of the way

We’re proud of our capacity to impact our clients’ brands in a way that reaches far beyond communications. Our deep understanding of our clients’ business challenges has led many of them to think of us as their external marketing department. Below are a few of the touch points we have helped clients with in the lifecycle of their products.

Phase 1 – Pre-market
  1. Competitive analysis
  2. Market assessment
  3. PM optimization
  4. Segmentation exercise
  5. Advisory board discussions
  6. Audience segmentation
  7. Product naming and branding
  8. Brand planning
Phase 2 – Internal communications
  1. Launch readiness planning
  2. CRM strategy
  3. Rep training
  4. Launch events
  5. Field force collateral
  6. Sales meeting concept support
Phase 3 – Go-to-market
  1. Audience insights and segmentation
  2. Messaging strategy
  3. Campaign development
  4. Media strategy
  5. Development of tactical assets
  6. PAAB and ASC submissions
  7. Media buying
  8. Campaign deployment
  9. Campaign monitoring
  10. Reporting

Still curious?

Our team of experts is available for you.

Get to know the team